Want to stay safe on the road?

Coldplay - Safer Driving

If you want to stay safe whilst driving there are some big obvious points – wear a seat belt, look in your mirrors, check your blind spot, don’t use your mobile unless you’re hands free … and now listen to Coldplay.

Strange as it may sound, the band’s tunes could help you avoid accidents while driving. Coldplay’s “The Scientist” landed on a list of “ultimate safe driving songs” compiled by Confused.com, the creator of driving app MotorMate.

From the data, London Metropolitan University professor Simon Moore concluded that the optimum music volume for driving is 55 to 65 decibels, while the ideal tempo should mimic the human heartbeat at around 60 to 80 beats per minute.

Based on Moore’s findings, Confused.com created a safe-driving playlist that includes: Norah Jones’ “Come Away With Me,” Jason Mraz’s “I’m Yours,” Radiohead’s “Karma Police” and Elton John’s “Tiny Dancer.” For more, check out the video above.

On the other side of the spectrum, Moore cautioned against listening to music that is noisy, upbeat and increases your heart rate. For example, drivers should avoid the Black Eyed Peas’ “Hey Mama,” which topped Confused.com’s list of top 10 dangerous driving songs.

What do you listen to while driving?  Do you think music can make you safer or more dangerous?

Mr. B, The Gentleman Rhymer

The rapping dandy twenty years later
Still going strong having spurned the haters
New generations dressing their best
Chap-hop on two gramophone decks
Jolly fun, so how could you hate it?
Write some rhymes while my tailor wintered
Twentieth Century, but how do you date it?
Celebrated yet still understated.

This is Mr. B, the Gentleman Rhymer, rapping out 1880s style. But to him it’s more than just a style, it’s a way of life, just check out his Official Website

John Lewis Christmas advert

The John Lewis Christmas adverts are often the most viral ad of each Christmas.  Last year the advert featured a boy who just couldn’t wait for Christmas and added a nice twist at the end.  The advert, which was also beautifully photographed and featured Slow Moving Millie’s haunting version of the Smiths’ “Please Please Please Let Me Get What I Want,” has racked up more than 4 million YouTube views.

John Lewis is attempting to spark the same kind of interest with the new ad above, which was shot in New Zealand. This time the creative approach is completely different and features a snowman who treks to the city to do some shopping.  Once again, there’s a bit of a surprise at the end, and the score — a cover of Frankie Goes to Hollywood’s “Power of Love” sung by newcomer Gabrielle Aplin — strikes a similarly emotional chord to the tune in the 2011 ad.

What do you think? Will this advert be as big as last year’s? Will you be using it for assemblies and service illustrations?  Let me know in the comments.

Ford advert – man dives through Ford B-Max

They say the new Ford B-Max has been developed especially for the urban driver, but somebody make a typing error and ended up with “urban diver”!

For the latest advert, this attractive little MPV opens its doors wide enough for a platform jumper to dive straight through its cavernous space and into the swimming pool below.  Computer graphics?  Most likely: the upper doors shouldn’t have stayed open.  But wait, I found the “behind the scenes” video as well, and it seems this stunt is semi-legit!

They really did hang a B-Max onto a diving platform like that, but instead of jumping from the platform, the diver is released from a crane down a sort of zip-line and into the water:

The B-Max is based on the Fiesta and features an innovative door system where the pillars are actually encased in the rear door frame, so there’s more room to get people or stuff in or out of the back seats.

Superman Quits Newspaper Job to Become a Blogger

DC Comics is planning major changes for the life of Superman/Clark Kent. For example, he’s going to quit writing for the Daily Planet and engage in independent journalism. Comic book writer Scott Lobdell explains:

“Rather than Clark be this clownish suit that Superman puts on, we’re going to really see Clark come into his own in the next few years as far as being a guy who takes to the Internet and to the airwaves and starts speaking an unvarnished truth.”

Entertainment reporter Cat Grant also quits the Planet with him, and Lobdell says she’ll be bringing “a whole other set of skills” to their next venture. It probably won’t be at another media outlet in Metropolis, though.

“I don’t think he’s going to be filling out an application anywhere,” the writer says. “He is more likely to start the next Huffington Post or the next Drudge Report than he is to go find someone else to get assignments or draw a paycheck from.

Check out the USA Today article.